On February 22, 2014, the Government of Canada together with its partners launched The Play Exchange, an innovative initiative that asks Canadians to submit ideas on how we can all be more active. Canadian judges will review all submissions and pick the top ideas. Business and community leaders will work with residents who submitted winning ideas to further develop project proposals.
The top ideas will also be showcased on national television in January 2015, giving all Canadians an opportunity to vote for what they think is the best idea. The winner will receive up to $1 million to launch their project.
Research has shown that physical activity improves self-confidence, self-esteem and feelings of well-being. Additionally, physical activity helps us cope during stressful times. The Canadian Physical Activity Guidelines recommend that adults get at least two and a half hours of moderate-to-vigorous intensity aerobic physical activity per week and that children get 60 minutes per day. Daily physical activity has been shown to have greater health benefits.