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Summer 2000: Are Public Education Campaigns Hitting the Mark?

July 1, 2000

IN THIS ISSUE: DIRECT: A Public Education Program That Is Meeting Its Objectives – Advocacy: An Important Element in Public Education

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Vol. 16, No. 2

In This Issue

Editorial: Accelerating the Process of Change<

Are Public Education Campaigns Hitting the Mark?

Directly on Target

DIRECT – A public education program that is meeting its objectives.

CMHA, Ontario Division’s Sponsorship Policy Guidelines

Corporate Sponsorship

The concerns that surround the question of corporate sponsorship.

CMHA BC Public Education Campaign

Shaping the Message

Goals and objectives of the CMHA Public Education Committee.

Social Marketing

How do you meet the challenge of changing behaviours and attitudes?

Advocacy: An Important Element in Public Education

Gordon Floyd, Vice President, Public Affairs, The Canadian Centre for Philanthropy addresses this important topic.

Social Policy

Calendar/Letters

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