Talk Today, the new mental health and suicide awareness program launched by Canadian Mental Health Association (CMHA), Ontario and the Ontario Hockey League (OHL) has generated significant social media buzz and received national and province-wide media exposure, helping both organizations spread the news about the importance of mental health and elimination of stigma and discrimination.
Designed by CMHA Ontario specifically for the OHL, Talk Today aims to raise awareness about suicide and promote the mental health of young athletes.
The program features four key elements: CMHA Mental Health Coaches that will be associated with each of the 20 OHL teams; mental health and suicide awareness training for players, coaching staff and others involved with players both on and off the ice; Talk Today outreach events hosted by OHL clubs; the designation of OHL champions to act as a further resource for their teams as well as participate in outreach activities.
Before the announcement, CMHA Ontario and the OHL promoted the use of #TalkToday to generate Twitter discussion while CMHA Ontario also live tweeted from the news conference. Less than 48 hours later, the hashtag had reached nearly 640,000 unique followers on Twitter with nearly 1.4 million overall impressions. Overall, the response from followers on Twitter was overwhelmingly positive.
As for media coverage, the following national news organizations covered the announcement.
- CTV Canada AM
- CBC’s The National (See the 20:57 mark)
- Prime Time Sports with Bob McCown
- CBC.ca (announcement streamed online)
- The Canadian Press
Meantime, regional or local Ontario media coverage included:
- Toronto Star
- Global News (Toronto) (See the 12:49 mark)
- Global News (Toronto)
- Newstalk 1010 (Toronto)
- CBC Radio Canada (Northern Ontario French broadcast)
- CBC.ca Kitchener-Waterloo
- CBC Radio (Sudbury)
- Bay City Times (Saginaw, Michigan)
- Erie Times News (Erie, Pennsylvania)
- Guelph Mercury
- Kingston Whig Standard
- London Free Press
- London Free Press
- My Kawartha
- North Bay (100.5 KISS FM)
- Peterborough Examiner
- Quinte News
- The Record
- Sault Star
- Windsor AM800
- Windsor Star